2024
Golden Phoenix brand has been voted by consumers in Hong Kong as Gold Trusted Brand (Gold Award).
ABOUT BSCM
Our History
Over the past eight decades, Bangsue Chia Meng group or called “BSCM” has been recognized as a specialized producer and leading superior Thai Hom Mali rice exporter.
In 1937
“Chia Meng Rice partnership” was established by Mr. Bau-Lim Sae-Kho and his two sons, Mr. Kosol and Mr. Kamol Manathanya who have been involved with their father’s rice business since they were young. At the beginning, the company was producing rice only for trading in domestic market.
In 1955
The company has invented the methodology for milling and producing pure Thai Hom Mali rice (khao Dok Hom Mali 105 ) for export to the international market by using the brand “Golden Phoenix”(Kim Hong brand). Since then, Golden Phoenix rice has been recognized as a superior quality of Thai Hom Mali rice by consumers around the world.
In 1968
The name “Chia Meng Rice partnership ” has been changed to Bangsue Chia Meng Rice Mill Co.,Ltd. Or presently called “BSCM”
In 1973
Established “Manathanya Trading Rice Mill Co.,Ltd.” in Nonthaburi Province with a production capacity of 7,500 tons per month. However, the rice mill was later incorporated as a branch of Bangsue Chia Meng Rice Mill Co.,Ltd.
In 1990
Established another rice mill with a production capacity of 6,000 tonnes per month at Srisaket Province where is one of the most fertile land for the best Thai Hom Mali Rice.
In 1994
“Chia Meng Marketing Co.,Ltd.” was established to be responsible for distributing the Golden Phoenix brand for Thailand market.
In 2009
BSCM has initiated the development of the pureness Thai Hom Mali Rice project in Northeastern of Thailand in order to sustain the quality of Thai Hom Mali Rice.
In 2012
Established “BSCM Foods Co.,Ltd.” to diversify business to the new age of rice products ; from the rice manufacturer to be a creative foods and drink from rice producer.
Present
BSCM group is engaged in all major stages of rice from rice seed to dining table. We produce and export high quality rice more than 200,000 tons a year to more than 50 countries around the world with our attentive care and dedication to excellence.
Golden Phoenix brand has been voted by consumers in Hong Kong as Gold Trusted Brand (Gold Award).
From 1937-Present
2023
Golden Phoenix brand has been voted by consumers in Hong Kong as Gold Trusted Brand (Gold Award).
2022
Golden Phoenix brand has been voted by consumers in Hong Kong as Gold Trusted Brand (Gold Award).
2021
Golden Phoenix brand has been voted by consumers in Hong Kong as Gold Trusted Brand (Gold Award).
2020
Golden Phoenix brand has been voted by consumers in Hong Kong as Gold Trusted Brand (Gold Award).
2019
Golden Phoenix brand has been voted by consumers in Hong Kong as Gold Trusted Brand (Gold Award).
2018
Golden Phoenix brand received the PARKNSHOP super brand award 2018, Hongkong
Golden Phoenix brand has been voted by consumers in Hong Kong as Gold Trusted Brand (Gold Award).
2017
Golden Phoenix brand has been voted by consumers in Hong Kong as Gold Trusted Brand (Gold Award).
Golden Phoenix brand has been received 18th favorite brand award from Wellcome supermarket, Hong Kong.
2016
Golden Phoenix brand has been voted by consumers in Hong Kong as Gold Trusted Brand (Gold Award).
Golden Phoenix brand received the PARKNSHOP super brand award 2016, Hongkong.
2015
Golden Phoenix brand received the PARKNSHOP super brand award 2015, Hongkong.
2014-2015
Golden Phoenix brand has been voted by consumers in Hong Kong as Trusted Brand (Gold Award).
2013
Golden Phoenix brand received 10th favorite brand award from Wellcome supermarket, Hong Kong.
2011-2013
Golden Phoenix brand has been voted by consumers in Hong Kong as Trusted Brand (Gold Award).
2009
BSCM received Gold Thai Rice Awards for supporting in Thai Farmers potential development project.
Golden Phoenix brand received 10th Favorite Brand Award from Wellcome Supermarket, Hong Kong.
2008
Golden Phoenix brand received 10th Favorite Brand Award from Wellcome Supermarket, Hong Kong.
2006-2010
Golden Phoenix brand has been voted by consumers in Asia, Singapore and Thailand as Trusted Brand (Gold Award).
2005
Golden Phoenix brand received Rising Star Award from Wellcome Supermarket, Hong Kong.
2004-2005
Golden Phoenix brand has been voted by consumers in Asia as Super Brand.
2003
Certified for Thailand Brand logo from the Export Promotion Department, Ministry of Commerce (2000).
1993
BSCM received “Prime Minister’s Exporter Award” for being the distinctive development and marketing of Thai Owned Brand “Golden Phoenix”.
1987
Bangsue Chia Meng received the 7th International Asia Award, Jakarta (Indonesia).
1986
Bangsue Chia Meng received the 6th International Asia Award, Tokyo (Japan).
1985
Bangsue Chia Meng received the 5th International Asia Award, Singapore.
Our Philosophy
“ APPRECIATE LIFE ”
At Bangsue Chia Meng Group, we aim to provide not only high-quality rice to customers around the world, but also “Happiness” for each and everyone involved in our business whether they are farmers, our staffs, our suppliers, our business partners or our consumers in order to create satisfaction and a sustainable business environment together with happiness for all concerned
• We will develop from rice seed selection through innovative production for sustainable growth.
• We will adhere the principle of honesty, integrity and fairness to all stakeholders.
• We will create the finest rice and deliver to all around the globe with care
Our
Project
Since 2009, BSCM has initiated the development of Thai Rice Project by studies, researches and experiments on agricultural practices.
1. The Pureness of Thai Hom Mali Rice Project
“We attend, dedicate, and continuously develop to uphold the uniqueness of pure Thai Hom Mali rice”
The Pureness of Thai Hom Mali rice project is originated from the idea that to get delicious, great, fragrance Hom Mali rice, we have to start from the beginning – seed quality selection! BSCM started the project in 2009 by studied, conducted the research, developed process and methodology of planting for many years with various governmental organizations on more than 2,000 rais in Ubon Ratchathaini and Amnat Charoen province to purified the seed of Thai Hom Mali 105 breed. We finally get 99.7% purity, which is then contributed those paddy grains to Thai farmers for planting, after cultivated we’ve received great raw material from farmers. With our project, we assist Thai farmers to increase productivity, paddy quality and to be able to attain financial sustainability.
2. Attentive care to Thai’s farmer
“We attend, dedicate, and developed as one with farmers to improve farming for the best harvest (crops)”
BSCM has initiated the “Direct seeding farming” by using the machine project. We educate and supervise throughout the process of Thai Hom Mali rice farming. The process begins with test of soil quality and characteristics and seed selection. Using good quality seed can increase yields by 5-20%. Using good seed leads to lower seeding rates, higher crop emergence, reduced replanting, more uniform plant stands, and more vigorous early crop growth. Vigorous growth in early stages reduces weed problems and increases crop resistance to insect pests and diseases. All of these factors contribute to higher yields and more productive rice farms, in which result in lower cost for the farmers and better quality and quantity and purer harvest. We will purchase paddy from these farmers in rightful price resulting in higher profit and more happiness.